NEOM

SCOPE & CONTRIBUTION

• Collaborated closely with UX designers and backend engineers to redesign and resolve a complex modal workflow, ensuring the interaction model was both design-accurate and technically efficient.
• Implemented full UI state management for major components including the calendar system and global top-navigation menu, covering interactive states, transitions, accessibility, and behaviour logic.
• Improved layout structure, spacing, typography balance, and component hierarchy, resulting in a significantly cleaner, more consistent UI across breakpoints.
• Set up and configured GA4, GTM, and Looker Studio dashboards to provide rich user-behaviour insights, custom events, and marketing attribution for NEOM’s digital team.
• Rapidly tested features in collaboration with testers and designers using Vercel preview deployments, ensuring fast feedback loops and near real-time iteration.

OUTCOME

Delivered a highly polished user experience that aligned with NEOM’s brand direction, improved navigation clarity, and provided enterprise-level analytics visibility for decision-making.